A Simplicity Group Company  ·  Est. 1990

The Liquidity
Preservation
StrategySM

Estate protection for families whose capital shouldn't be moved to fund it. Goheen Capital structures premium finance solutions for principals and the advisory teams who serve them.

$1B+
Structured to Date
30+
Years of Expertise
48 Hr
Case Design Turnaround
$49.5B
Premium Finance Market
Who We Serve

Two Distinct Pathways.
One Standard of Excellence.

Most premium finance firms speak only to advisors. Goheen maintains two distinct relationships — one with the families we serve directly, and one with the professionals who bring us their most significant cases. Both receive the same depth of attention.

Private Clients

Established Families & Family Offices

You've spent decades building generational wealth. Goheen starts with your balance sheet, not a product shelf. The goal is to protect your legacy without displacing the capital you've spent decades building.

  • Families with $30M or more in assets
  • Business owners preparing for a sale or transition
  • Family offices managing multi-generational wealth
  • Clients with existing estate trusts
  • High-income professionals with illiquid or concentrated assets
See the Strategy
For Advisors

Registered Investment Advisors & Wealth Teams

Goheen works as your dedicated behind-the-scenes structuring partner. We handle case design, carrier negotiations, and ongoing policy servicing — so you stay the advisor of record and add a powerful new capability without the overhead.

  • RIAs serving clients with $10M+ taxable estates
  • Wirehouse advisors and independent wealth managers
  • CPAs and estate attorneys seeking referral partners
  • Family office investment teams
  • Banks and trust companies
Explore the Advisor Program
Strategy Architecture

Four Pillars.
One Disciplined
Process.

A premium finance discipline that protects estates without disturbing the capital that built them.

The Liquidity Preservation Strategy℠ is not a product — it is a structuring discipline. Each engagement moves through the same four pillars, designed to add substantial protection to an estate while keeping invested capital fully at work.

"Your capital stays at work. Your legacy stays at scale."
Request a Case Analysis
01

Capital Efficiency Assessment

We analyze your client's balance sheet to identify the right financing structure — using third-party capital to fund premium payments while invested assets remain fully deployed.

02

Carrier & Structure Selection

With access to the nation's top-rated carriers, we match case size, health profile, and estate objectives to the optimal policy structure — in 48 hours.

03

Lender Negotiation & Placement

Our institutional lender relationships enable competitive loan terms. We manage the financing relationship from origination through the life of the policy.

04

Ongoing Portfolio Servicing

We monitor active policies, carrier performance, and loan requirements — providing advisors and clients with annual reviews and proactive case management.

The Goheen Difference

The Capability Behind the Name

Most premium finance providers are generalists. Goheen is a specialist — built over three decades at the intersection of structured capital and estate strategy.

"The business operates at an institutional level. The access reflects it."

30+ Years of Structured Case Experience

Shawn Goheen has been designing premium finance structures since 1990 — a career that spans the full arc of the modern premium finance market, including periods when the financing landscape contracted sharply and clients needed steady, experienced guidance more than ever. His longevity is not simply a matter of years in the business. It is a record of showing up for clients when conditions were difficult and carrying cases through to completion when others could not.

48-Hour Case Design Turnaround

When a client is ready to act, the conversation shouldn't stall waiting on a design. Goheen delivers a fully illustrated case design and preliminary financing term sheet within 48 hours — a standard most firms in this space cannot match and one that has defined how Goheen works since the beginning.

Institutional Carrier Access via Simplicity Group

As a Simplicity Group company, Goheen maintains preferred-tier relationships with the nation's top-rated carriers — including Pacific Life, John Hancock, Penn Mutual, and others — enabling capacity that independent shops cannot access.

Advisor-First Commitment

We do not market directly to your clients. We work as your behind-the-scenes partner — providing privately branded case analysis, joint case design, and ongoing support that makes you the hero in your client relationships.

Discretion by Design

Private clients expect discretion. Every engagement is structured with strict confidentiality protocols. We don't publish client names, case sizes, or outcomes — and we build the same expectation into every advisor partnership.

The 2026 Estate Tax Landscape

Permanence Has Reset the Calculus

The One Big Beautiful Bill Act, signed in July 2025, made the federal estate and gift tax exemption permanent at $15M per individual and $30M per couple, indexed for inflation beginning 2027. The sunset has been removed — but the exposure for families above the threshold has not.


For estates well in excess of $15M, the planning question is no longer whether to act before a deadline. It is how efficiently to address transfer-tax exposure that is now structural. Premium finance remains one of the most capital-efficient ways to fund that exposure without redirecting invested capital.


Request an Estate Exposure Analysis
01

Plan Around a Permanent $15M Floor

Strategies are now designed for permanence rather than a sunset. Families with estates above the federal threshold can structure financing around a stable rule set — and around state-level exemptions that remain far lower in many jurisdictions.

02

Preserve Invested Capital

Rather than redirecting capital to fund premiums, this approach allows clients to maintain full market exposure while putting the estate protection in place.

03

Transfer Wealth Outside the Taxable Estate

Properly structured policies can transfer substantial wealth outside the taxable estate — efficiently, and in coordination with the family's existing trust and gifting architecture.

04

48-Hour Preliminary Designs Available

Bring us a client scenario today. We'll return a preliminary case design and financing term sheet within 48 hours — no commitment required.

Leadership

The Team Behind the Strategy

Goheen Capital is a family-built practice with institutional reach — three decades of earned relationships, deep carrier access, and a senior bench of underwriting, design, and operational expertise. Every engagement is anchored by the same standard of care established at founding.

Shawn Goheen
Shawn Goheen
Founder & President

Over three decades, Shawn Goheen has established himself as one of the most trusted authorities in premium finance structuring for families of significant wealth. What began in the early 1990s as a conviction that high-net-worth families deserved a more sophisticated approach to estate protection has grown into a practice that has structured more than $1 billion in solutions across the country.


Shawn maintains direct relationships with more than 15 specialty lenders, 20 banking institutions, and the nation's premier carriers — a network built over decades that gives clients access most advisory firms cannot replicate. The depth of his network and case history means other professionals — attorneys, CPAs, RIAs — regularly bring Goheen their most complex cases, trusting his judgment where the stakes are highest.


Outside of the office, Shawn is an avid golfer and enthusiastic host — known among friends and family for his dedication to both the game and the grill.

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Morgan Goheen
Morgan Goheen
Vice President, Life Sales & Advisor Relations

Morgan Goheen leads Goheen Capital's advisor-facing business — building and maintaining the firm's relationships with registered investment advisors, wealth management teams, and professional networks across the country. She brings a disciplined, relationship-first approach to every engagement, committed to understanding what a client truly needs before recommending a path forward.


As Goheen Capital's next generation of leadership, Morgan is expanding the firm's reach while preserving the personal attention and discretion that have defined the practice since its founding. Every advisor who partners with Goheen — and every family they serve — experiences the same standard of care established over thirty years.


Beyond the office, Morgan is an avid equestrian and devoted traveler who believes the trust and consistency that define great client relationships apply equally to a life well-lived.

Stacey Goheen
Stacey Goheen
Executive Administrator

Stacey Goheen has been the operational cornerstone of the firm since 2010. Drawing on her background as a small business owner, she brings a firsthand understanding of what it means to run an organization with precision, accountability, and purpose.


Every case that moves through Goheen Capital does so because Stacey has ensured the details are right — from client communications to internal coordination to the administrative discipline that allows Shawn and Morgan to focus entirely on the people they serve.


Quietly essential. Professionally irreplaceable.

Karen Sturrock
Karen Sturrock
Director of Underwriting

Karen Sturrock brings more than four decades of underwriting expertise to Goheen Capital's most complex cases. Across a career that spans operations leadership, field underwriting, and senior case management, she has built a reputation for navigating intricate medical, financial, and structural variables — the kind of judgment that determines whether a case clears or stalls.


As Director of Underwriting, Karen partners directly with high-net-worth clients and top-producing advisors to match each engagement to the carrier, structure, and conditions best suited to the client's objectives. Her depth of experience is the reason cases other firms cannot place often find a home at Goheen.


Forty-four years of underwriting judgment — the kind that does not come from a manual.

Jake Leatherwood
Jake Leatherwood
Senior Case Designer & Loan Manager

Jake Leatherwood serves as Senior Case Designer and Loan Manager — two roles that together cover the full lifecycle of a premium finance engagement. As a designer, he structures customized solutions across the country's leading carriers, identifying the most competitive design for each client's profile and objectives.


As Loan Manager, Jake stewards the lender relationship from origination through every renewal — managing approvals, monitoring loan performance, and continuously shopping financing options as market conditions evolve. The result is a financing structure that stays optimized for the client years after the case is placed.


Designs the case. Manages the loan. Watches the markets so the client doesn't have to.

Charlie Ditta
Charlie Ditta
Recruiter, Simplicity Group

Charlie Ditta serves as a Recruiter with Simplicity Group, supporting Goheen Capital's business development and operational initiatives. She coordinates advisor and client engagement efforts, leads marketing and event programming, and helps maintain the firm's relationships with the broader professional network that underpins Goheen's practice.


Inside the firm, Charlie partners closely with internal teams on communications, administrative coordination, and the compliance-focused practices that allow Goheen to deliver an efficient, professional client experience at every touchpoint.


The connective tissue between the practice and the people it serves.

Advisor Testimonials

What Advisors Say

"

Goheen delivered a fully illustrated case design in less than 48 hours for one of my most complex clients. That kind of responsiveness is rare — and it's what keeps me coming back case after case.

JR
J. Reynolds
Managing Partner, RIA · Houston, TX
"

I've worked with premium finance providers for 15 years. Shawn's depth of knowledge on carrier underwriting, loan structuring, and policy performance is at a different level. He's the resource I trust with my best clients.

KW
K. Walsh
Senior Wealth Advisor · Dallas, TX
"

The back-office partnership model is exactly what my firm needed. Goheen handles the premium finance complexity; I maintain the advisor relationship. My clients see seamless execution and I look like a hero.

ML
M. Larson
Independent RIA · Austin, TX
Institutional Backing

A Simplicity Group Company

Simplicity is the leading partner for advisors, financial institutions, and consumers — delivering the best combination of wealth accumulation and financial protection products that meet the needs of a holistic financial plan.


As one of the fastest-growing partnerships in financial services, Simplicity offers an unrivalled array of tools and technologies to grow and protect wealth, accessible through affiliation, outsourcing, or direct partnership. In an ever-changing environment, their commitment to working in clients' best interest has always been anchored to three principles.

Education

Simplicity equips advisors and clients with the knowledge to make confident, informed decisions — translating complex financial products into clear, actionable strategies.

Value

With unrivalled access to the industry's leading carriers and products, Simplicity delivers competitive advantage that advisors and their clients cannot access independently.

Partnership

Simplicity's commitment to its partners is long-term and unwavering — providing the infrastructure, relationships, and resources that allow advisors like Goheen to operate at an institutional level.

Let's Talk

Ready to Explore a Case?

Whether you're an advisor with a $10M+ estate planning client or a private family evaluating capital strategy options — the conversation starts with a 30-minute case review. No commitment. No product pitch.

Prefer email? Write to shawn@goheeninsurance.com.